Being UNCONVENTIONAL
A Jaipur-based, multi-brand B2B distributor serving dealers, retailers, electricians and contractors across Rajasthan.
The link between great brands and the trade.
Anand Inc. sits in the middle of the value chain — connecting manufacturers to the dealers, retailers, electricians and contractors who serve end consumers every day. Headquartered in Jaipur and operating across Rajasthan, we are an authorised distribution partner across four focused product categories.
To be the easiest distributor to do business with.
Reliable Supply
Right stock, on time — so projects and shelves are never held up waiting for material.
Fair & Transparent Terms
Clear margin structures and cash-discount-driven terms. Our dealers always know where they stand.
Partnership Mindset
Manufacturers and dealers are long-term partners. When they grow, we grow.
Being UNCONVENTIONAL means doing distribution differently.
Dealer value over discounting
We compete on reliability and service, not on who cuts margins deepest. Clear margin structures and cash-discount benefits mean no last-minute surprises.
Transparent, scientific pricing
We price on principle — weight-based pricing for wires and cables, and cost-based purchasing across categories, so the numbers make sense for everyone in the chain.
Manufacturers as co-investment partners
We invest in our brand principals' market development and protect their positioning — a relationship built for long-term, shared growth.
Technology-first operations
We use data and technology to run distribution better — from orders and credit to dispatch and dealer engagement — through AnandOS, our in-house platform.
Four authorised partnerships. Four focused categories.
RR Kabel / RREL
Lighting, Fans & Water HeatersLED lighting, ceiling and exhaust fans, and storage & instant water heaters for residential and commercial projects.
View productsPremier Aquatech
Bath & Plumbing FittingsCP faucets and mixers, showers, health faucets, angle cocks, concealed diverters and bath accessories.
View productsPolysure
Wires, Cables & SwitchgearFR, FRLS and HFFR house wires, flexible and multicore cables, MCBs, RCCBs and distribution boards.
View productsCRI Pumps
Pumps & Water SystemsMini monoblock, centrifugal and self-priming pumps, pressure boosters, waste-water, pool and circulation pumps.
View productsOn the ground. In your corner.
Distribution is a relationship business. We show up with the right stock, the right support and the right people — so our dealers can focus on selling.
Dedicated field sales team
Our team works on fixed beat and tour plans across Rajasthan — a known face, on a predictable schedule.
Reliable stock availability
Consistent inventory across all four categories, so orders are fulfilled without surprises.
Dealer reward schemes
Structured incentive programmes that reward consistent performance beyond the standard margin.
Electrician engagement
Programmes that build brand preference with electricians and drive demand to our dealers' counters.
Quick order & payment support
Fast order processing, clear terms and responsive help on payment queries.
Always reachable
Call or WhatsApp our team for orders, stock checks and support.
Our digital operating system.
AnandOS is the in-house platform we are building to modernise how we handle ordering, dispatch, collections and dealer communication — creating a faster, more transparent experience for our trade partners.
What we stand for
Trust
Genuine products, honest commitments and promises we keep.
Transparency
Clear pricing, clear margins and clear communication at every step.
Speed
Quick responses, quick dispatch and quick resolution of issues.
Partnership
Long-term relationships with manufacturers and dealers alike.
Partner with Anand Inc.
Whether you are a dealer looking for a reliable supply partner or a manufacturer seeking authorised distribution in Rajasthan, we would like to hear from you.
Serving dealers, retailers, electricians and contractors across Rajasthan.